Today's standards are higher than ever

Today's standards are higher than ever, and the reader and buyer's favour must be fought for harder than ever before. And it is precisely that fight for the reader's favour that we would like to help you win. Preferably through the use of innovative - and affordable – alternatives:

 

Traditional Marketing

Printed matter, POS materials
Tellmedia designs, produces and distributes all imaginable printed matter, POS materials and advertisements. And we can also arrange the media planning for your campaigns.

Joint promotion
Your marketing budget allows enough room to improvise: we'll seek and find appropriate partners for joint promotions.

Direct mail
Labour-intensive, but effective: we can identify your readers and provide turn-key DM campaigns (from design up through response-processing).

Book launches
Ready to celebrate the arrival of that new book? There's no longer any reason for you to spend precious time organizing and planning a book launch. Tellmedia can arrange everything, down to the smallest detail.

Special editions
An additional sales channel: we analyze and identify the opportunities for special editions.

 

New marketing

Readers' surveys
Our test group, comprising a cross-section of the general public, consists of almost 100 readers. What does that give you? A detailed readers' report that will help you tighten the focus for your marketing budget.

Book trailers
Tellmedia produces appetizers: audio, video or printed foretastes of your title, and makes sure they reach the potential reader at the right place, and in a memorable fashion.

Internet
Whether it's a book trailer, a website, a banner, an email campaign or a complete Internet media kit, we make sure your title is highly visible on the Internet. We'll submit your book to the right search engines, forums and opinion-makers. And of course we'll provide you with feedback facts & figures on the impact of your digital campaign.

Sponsoring
We develop sponsoring plans and find the right participants to get more mileage out of your marketing budget.

Research
We provide publishers with relevant information about readers behaviour and about the future studies of book publishing.


World Book News
(5 september 2007)
e-Readers zijn al langer op de markt, maar nog vrij kwetsbaar. Het Taiwanese PVI gaat vanaf 2008 flexibel electronisch papier op de markt brengen.
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Digitalization Seen as Top Industry Challenge (8 oktober 2007)
Show organizers have released results of a survey that asked publishing professionals worldwide their views on the biggest challenges and threats facing the industry as well as predictions on the future.
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Instore marketing groeit harder dan Internet (28 september 2007)
Fabrikanten geven steeds meer geld uit aan verleiding op de winkelvloer. De uitgaven aan instore marketing zijn in drie jaar tijd verdubbeld en harder gestegen dan die aan internet.
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Over half of readers buy online (3 september 2007)
Over half of regular fiction readers most commonly purchase their books online, according to a poll by independent publisher Legend Press.
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Avon Adds Video to e-Books (20 augustus 2007)
HarperCollins continues to experiment with different e-book features. On September 4, HC’s Avon Books imprint will release popular romance author Victoria Alexander’s Lady Amelia’s Secret Lover as an e-book original.
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Reader Views Presents a Fresh Tool for Book Promotion with Web-based Videos (13 juli 2007)
Book Review and Author Publicity Service website ReaderViews.com introduces PreViews, a modern, web-savvy service that offers international publicity with professional
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BookTrailer
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Operation Hell Gate
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The re-designed website of Kluwer is online…
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